Job Overview:

The Chinese market and its customer base differ significantly from those in Germany and United States. Especially given the current strong performance of the Chinese brand (ICE & BEV),it is of upmost importance for PCN and headquarters to conduct customer segmentation and gain in-depth market understanding of China, collect customer feedback and grasp customer needs regarding products/usage, technology, service offerings and brand expectations. Additionally, identifying and properly engaging top-tier customers, who are valuable for brand WOM and driving conversions within high-end peer circles if also a key priority.

This position will lead the segmentation team, serving as the main window of PAG/PCN on all Chinese customer segmentation topics and research & survey projects. These projects include, but are not limited to, customer profiling & preference analysis, top customer strategy & implementation, brand monitoring, trend studies, product clinic, Churn & lost leads surveys and other retail support surveys, customer satisfaction, and Customer Excitement Committee.

Job Responsibilities:

1. Lead the Customer Segmentation team including scope on customer segments, customer profile, top customers strategy & implementation, research & survey projects of market/brand/product/technology, customer satisfaction, etc. and deliverables to be provided for business strategies. Prioritize team budget, resources and manpower to overall manage the project planning fitting into company business strategic direction (i.e. luxury enabler, Porsche customer target groups, top customers, customer/consumer’s perception and expectation on brand, requirement on product offering, future BEV positioning, sportscar powertrain, ADAS and technology, etc.) (15%)

2. Plays a key role as contact window and bridge in between PCN and PAG on all customer segmentation topics. Lead on setting up optimized co-work process and R&R with PAG counterpart on global research projects in terms of methodology, collaboration module, timeline, budget, etc. This role is also responsible for the Customer Excitement Committee - a company level committee, focusing on customer satisfaction, customer insights and Quality (AS) topics for a regular update and reporting to PCN management and PAG counterparts. (10%)

3. Responsible for leading the entire team scope to provide Porsche Customer target groups and customer segments, keep update and monitor luxury (EV) vehicle consumers/customers segments, and leverage customer profiles, to have deep dive on market & consumer trend, including their characters and needs relevant to Porsche business., i.e. demographic & lifestyle, purchase journey & behavior, vehicle usage scenarios, needs on product/technology/service, communication touch points, and other correlation analysis on influential factors of business plans. (15%)

4. Responsible for Top Customer strategy & implementation, including TG criteria setting, customer identification, offering design, execution implementation, other functional team collaboration (i.e. Area team, Marketing, PR, etc.), and dealer activation steering. (20%)

5. Co-lead product clinic for Chinese marketing together with PAG counterpart, for product concept, features, pricing, services, etc. And to closely collaborate with functional teams, i.e. PM, TD, PFS, AS, MKT, etc. to deliver output for Chinese market product planning and launch strategy. Co-lead Brand Monitor with PCN MKT and PAG counterpart to design and support on execution and reporting. To provide essential insights on Porsche brand positioning in China for PCN management and functional teams for business direction. (20%)

6. Responsible for CES V3 target achievement (CEO, COO, VPs), leading functional team and PAG counterpart’s countermeasures as well as Area and dealer steering. (10%)

7. Responsible for team management and people development. Monitor and steer team performance to achieve CX department goal and company business goal. (10%)

Requirements:

1. Bachelor’s degree or above, majoring in Business Administration, marketing/business related.

2. Comprehensive knowledge of Automobile industry especially in the premium sector and it’s competition. Clear understanding on brand positioning and perception, a certain level of product knowledge.

3. Above 12 years working experiences, with 8 years in the related role/function, i.e. Customer Experience/Marketing/Market Intelligence; and sufficient experience in customer insights areas, sufficient Data/research analytics skills.

4. Strong leadership with 5 years team leading experience

5. Strong capability in project management and external/internal mature communication skills.

6. Strong strategic thinking skills with critical thinking methodologies.

7. Master in MS office, Excel, PPT.

8. Fluent in English